Handcrafted in small batches with ingredients you can pronounce, Mama's Cookies is where healthy meets heavenly. Gluten-free, vegan and low-glycemic, Mama's secret recipe has attracted a diverse community committed to nutrition and self-care.
HOW WE HELPED
Strategy + Branding, Print + Web Advertising, Packaging Design,
Business Consultation, Photography
MADE BY HAND
We wanted Mama's brand to be homemade like the cookies themselves. After many iterations, we settled on a logo drawn by hand and heart. The emblem was stamped onto Mama's hangtags for a double dose of human touch, and conveys the personal connection made with every customer along their journey to wellness.
With small businesses like Mama's, we seek to inform and educate. We guided Colleen through the strict FDA requirements for food packaging and labeling, ensuring that each cookie's bag topper communicated with customers effectively and promoted Mama's social and environmental missions.
Mac mockups courtesy of Teehan+Lax