WASHINGTON'S NATIONAL PARK FUND
The transition from sidelines to center stage is the dream of every nonprofit. When WNPF approached us with an eager board of directors and a fledgling brand, we lent our expertise to help their visual identity match their ambitious mission: Support our parks.
FROM SEED TO SAPLING
The key to brands like the Fund's is mindful scalability and subdivision. Working within their brand guidelines, we assisted with the styling of numerous sub-brands, such as Fireside Circles, GiveBIG and Over the Top Society, each with their own unique color palette, promotional marketing and visual identity.
To help stock the Fund's marketing response kit, we developed a series of evergreen templates and graphics ready to populate with their latest projects and accomplishments. From branded email marketing to a quarterly print newsletter, little by little their voice took on a life of its own.