Transforming epilepsy treatment
cadence neuroscience
When a client like Cadence Neuroscience comes along, your whole team steps up to the challenge. A purpose-driven startup with $40M in funding, Cadence hired Karma to explain the unmet need for people seeking treatment for drug-resistant epilepsy.
HOW WE HELPED
Market Research, Brand Strategy + Visual Identity, Messaging + Tone, Collateral, Pitch Deck, Photography + Videography, Digital Marketing, Podcast, White Papers, Website Design
ELEVATING A BRAND
Our first task was to redefine the Cadence brand to match the level of dedication they put in every day toward making lives better for patients and families. Their refreshed brand included an updated color palette, photography, brand voice, and graphic elements to cohesively share their story.
PERSONALITY IN PRINT
We wanted the new set of business cards for Cadence to reflect the humble yet professional nature of the team. Highlighted by a touch of spot gloss, the waveform graphic brings a subtle hint of sophistication that reflects the high level of technical expertise involved in Cadence’s work.
BUILDING A DIGITAL PRESENCE
We knew that the website, Cadence’s hardest-working digital asset, would serve as a pivot point for all traffic from their top audiences: the medical community, patients and families, and potential investors. Therefore, our digital marketing strategy was specifically designed to attract and direct visitors through a targeted funnel of awareness to consideration to trust. This path helps them feel confident taking the next step to learn more about Cadence’s technology and promise.
“The quality of the work has been excellent. I continue to be pleasantly surprised. It feels like something we would not have come up with ourselves.”
Kent Leyde, CEO, Cadence Neuroscience
A STORY YOU WANT TO HEAR
We wanted Cadence to tell listeners about its product in their own words, showcasing the human element behind what they do. We helped them reach key audiences through a robust digital marketing strategy, including white papers and a brand new podcast. Cadence’s blog posts, newsletter and other insights further explore its groundbreaking discoveries.
